Sticky Presentations bite size article: Repetition with variety

Repetition with variety

Sep 02, 2014

Repetition in design is used to ensure some degree of consistency in the overall look and feel of visual elements. This can be in the use of colours, shapes, fonts, positioning, etc. This technique can also be applied when designing for presentation slides. For example, having consistent colours and fonts makes it easier for the eyes when viewing information from one slide to another. Having text at same location on each slide makes it easier to follow.

However repetition without variety can be boring and monotonous. Adding slight variety to fonts, shapes, colours, and position can make the overall slide design much more interesting. Too much variety on the other hand can be confusing and thus makes the slide complicated and difficult to understand.

Below are a few examples on how this can be applied to your presentation slides.

Keep font consistent. Use size or colour to create variety for emphasis.
Keep shapes (arrows in this example) consistent. Change length of arrows to create variety.
Keep shapes and font size consistent. Change position to add variety.

The author, ANG Tian Teck is a coach, trainer, and speaker, specialising in inspiring organisations and business leaders to deliver high impact presentations. He has coached, trained, and infected over 10,000 individuals across the region with his Amazing Sticky Presentations approach. Tian Teck is also the author of two books, Sticky Presentations, and Spinning I.D.E.A.S.

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